Here is another dress from Reese Witherspoon’s lifestyle brand Draper James. We came across a picture of Reese wearing this dress on her Instagram (@reesewitherspoon).

What do you think of the Draper James Emma Eyelet Shirtdress?

We’re loving the dresses from the Draper James Spring and Summer 2016 collection. Of course we’re loving them because Reese is doing such masterful job representing her brand on her Instagram page.

This is the Draper James Emma Eyelet Shirt dress as shown on a model for Draper James. It’s cute; but it doesn’t have the impact of the next picture with Reese posing with a bicycle carrying a basket with sunflowers standing near a white fence with flourishing plant life all around her.

Draper James Emma Eyelet shirt dress
Draper James Emma Eyelet shirt dress – image via draperjames.com

This is a picture of Reese wearing the dress, looking picture perfect as usual.

Reese Witherspoon wearing Draper James Emma Eyelet Shirtdress
Reese Witherspoon wearing Draper James Emma Eyelet Shirtdress – image via @reesewitherspoon on Instagram – captioned: reesewitherspoonWatch out summer, I’m comin’ for ya! ????????☀️ (Psst – @draperjames #FreshPicks via link in bio)

The dress comes with a $285 price tag which means it goes on our wish list. A $285 dress purchase isn’t in the budget right now. We’re just not at that point yet where we can start buying $300 dresses.

How about this brilliant marketing strategy of Reese Witherspoon and her people though? Who isn’t going to want to buy this dress seeing how great she looks in it? And it’s not just that she looks great in the dress. She and her team are also very clever when it comes to setting up the photos. They know how hungry and desperate we all are for a better life so they depict Reese in picture perfect scenes, looking glowingly happy, like she’s living it up and having the time of life. Makes the rest of wish and want to have the time of our life too. Or at least, makes us want to get similar pictures for our Instagram showing us looking like we’re having the time of our life and looking great while we’re at it.

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